POW WOW Marketing

Travel Marketing Consultancy

POW WOW Marketing is a specialist trade marketing consultancy in the Tourism industry. PWM works with global tourism boards, hospitality brands and destination marketing companies to support and creatively invigorate their market entry and trade engagement activities.

ABOUT US

Creating unique solutions in Tourism Marketing

POW WOW Marketing (PWM) is headquartered in Dubai, UAE, and was established in 2016, as a specialized trade marketing consultancy for destination and hospitality brands and products. PWM creates of curated marketing programmes that amplifies, grows, and monitors its clients core business objectives.

PWM in Middle East

PWM is a leader on strategic marketing projects which main clients in the Middle East includes Dubai Tourism and Commerce Marketing, Saudi Tourism Authority, Qatar National Tourism Council, Ras Al Khaimah Tourism Department Association, along with the most distinguished hospitality group brands and many more.

PWM works closely with tourism boards and convention bureaus to build trade marketing platforms and brands based on their specific objectives, like the Globe Wedding Excellence Retreat and Forum for Dubai Business Events – #DubaiGWE and ‘Journeys Through Saudi’, a trade marketing and FAM-trips campaign for Saudi Tourism Authority.

Experiential Planner India / UAE Markets

PWM is a partner and curator of India’s largest MICE and Destination Wedding trade show: Experiential Planner Expo (EPEX) and other platforms under the Experiential Planner brand in India and the Middle East.

International Partners

PWM works in partnership with tmf dialogue marketing in Germany (specialised in tourism marketing in Europe) and EVENTFAQS Media in India (B2B Media company for the Event and MICE industry) to consult on travel marketing related projects for each organisation, whilst extending their services in the Middle East market.

Our group of companies has prominent presence through our own offices in India (Mumbai), Middle East (Dubai) and Europe (Germany), whilst working with partner offices / agencies in other top potential marketing hubs like China, South East Asia, USA and Latin America.

Initiatives

Experiential Planner

The Experiential Planner was established in 2015 in partnership with tmf dialogue marketing, and has since become the definitive platform for the MICE and Destination Weddings industry in India and the Middle East. The Experiential Planner Expo, an international trade show and our flagship platform will take place in Dubai, UAE in 2022.

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WOW Awards Asia and Middle East

The WOW Awards is a recognition platform for the MICE, Events and Entertainment industry. Established in 2008, the property celebrates excellence in and across the Experiential industry in Asia and the Middle East and features an industry convention and exhibition, thus establishing itself as a quintessential B2B engagement event.

Dubai Global Wedding Excellence

In response to the growing importance of the Destination Wedding market, globally and particularly from India, POW WOW Marketing in partnership with Dubai Business Events (convention bureau of Dubai’s Department of Economy and Tourism) conceptualised: the Dubai Global Wedding Excellence Forum and Retreat.

Know More

DubaiGWE is held annually since it’s inception in 2018, with the objective to build relations with top destination wedding planners from across the globe, year-after-year, and showcase the best products and features of Dubai to suit grand celebrations. Further, given the calibre of those that sign up to attend, a first-of-its-kind Global Destination Wedding community has been built with each passing year, where top trends, challenges and opportunities are discussed amongst these leaders through knowledge-exchange forums, planned as part of a grand 4-day retreat in Dubai.

Journeys Through Saudi

Curated for Global Travel Trade, PWM was mandated by Saudi Tourism Authority to create an inspiring experience of Saudi’s unparalleled hospitality and most profound experiences, whilst sharing and showcasing tools to assist travel trade to build tourism to the destination.

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Leveraging the opening-up of global borders to deliver a first-hand experience of destination ‘Saudi’, with the objective to inspire Global Travel Trade through familiarization tours and drive B2B conversion. PWM has successfully developed this high-level campaign through excellence in experience curation and communication design, definitive and exciting experiences that has been established around themes like history & culture, adventure, luxury and big-ticket events in Saudi.

Other Services

Fam-Trips

Experiential Fam-Trips are offered to clients as a mean to co-create the itinerary of a Fam-Trip with senior leadership they intend to invite to the journey. Additionally, PWM gets involved in the recruitment of the senior leadership (also influencers for the market) that should participate in the trip. PWM’s curation extends beyond recruitment and confirmation of top buyers to co-curating the itinerary (based on feedback / requirements of buyers) to creating digital and social media content along with promotional content / assets from the full programme.

Roadshows

PWM offers this service to convention bureaus and destination tourism boards representing a larger geography or having multiple members / partners within the board that would like to jointly engage with the MICE and Destination Wedding industry. PWM simplifies the structuring of Roadshows, registering multiple exhibitors and managing the recruitment and appointment scheduling of buyers, together with managing the event and curating knowledge-exchange sessions when required.

Workshops

Knowledge-Exchange workshops are created with a focused objective from a client that is seeking solutions based on research from the target market, or expert opinions of top buyers in a market. Workshops manifest as research projects with the source market, followed by detailed findings being presented to relevant stakeholders. Workshops have also manifested in senior leadership forums featuring panel-discussions, round-table discussions an insights-exchange.

Clients

PWM is based in Dubai, UAE, and has worked with over 200 conventions bureaus, national tourism organisations, hospitality brands and destination management companies from across the globe. Our most extensive projects have been with destinations and brands in the Middle East given our location and unparalleled expertise and reach amongst Travel Trade, MICE and Wedding Planners in the Indian sub-continent and the Middle East.

Travel Marketing Consultancy

ABOUT US

Creating unique solutions in Tourism Marketing

Initiatives

Experiential Planner

WOW Awards Asia and Middle East

Dubai Global Wedding Excellence

Journeys Through Saudi

Other Services

Fam-Trips

Roadshows

Workshops

Clients

Get In Touch

Experiential Planner

tmf dialogue marketing